The Internet is growing at an exponential rate, with the number of users up another 8% in 2015 alone.
To put that into respective, that's over a quater billion new users, or roughly the population of the United States...in one year - and that growth is not slowing.
Adding to the complexity, these hundreds of millions of users bring with them massive amounts of content, countless new devices, and the expectation of fast, enjoyable end-user experience.
Adaptive and scalable by nature, the cloud is enabling businesses to accelerate quicker than ever.
However, along with this "cloud transformation" comes concerns around control, transparency, security, and resiliency.
Businesses now have the need to hold their cloud providers accountable for their performance, and ensure they are partnering with the ones that best serve both their customers and their bottom line.